What We Did:

When my husband John started making custom gym equipment, he was a one-man shop with 300 Instagram followers. In less than a year, we built a brand that now boasts 111K+ followers, 15+ videos over 1M+ views, six-figure revenue in our first 6 months, and a thriving community of die-hard athletes.

As co-owner and head of marketing, I developed the strategy that fueled this explosive growth, combining organic social, community engagement, and e-commerce optimization.

• Built a powerhouse brand: Scaled Instagram from 300 to 115K+ in 9 months with zero paid media

• Created viral content: 15+ videos with 1M+ views, one hitting 32M+ views

• Launched and optimized e-commerce: Built a Shopify store driving six figures in revenue in the first 6 months

• Expanded manufacturing: Sourced new production partners, allowing John to scale beyond solo builds and create custom pieces for top industry athletes

• Built a die-hard community: Turned a niche audience into a community, securing brand collaborations and partnerships