Hola! Branding isn’t just about selling—it’s about creating an experience that people want to be part of. That’s where Lost & Profound comes in.

Lost & Profound specializes in brand strategy, creative direction, and marketing for challenger brands looking to disrupt their space. Whether it’s CPG, lifestyle, wellness, non-alcoholic beverages, or DTC start-ups, I help brands transform from products into movements.

I’ve spent 11+ years crafting stories that stick, launching products that sell, and building communities that don’t just buy in—they believe in. From scaling Stella Blue Coffee & Death Wish Coffee into powerhouse beverage brands to leading the Cake Dealer program at Johnny Cupcakes, I’ve seen firsthand how to take an idea and make it an obsession.

At Lost & Profound, I work with founder-led brands, emerging CPG products, and experiential activations to create marketing that feels organic, exciting, and undeniably human. Whether it’s developing a 360° launch strategy, optimizing eCommerce, crafting high-impact retail activations, or forging brand collaborations, I pull every lever to drive results.

Want to turn your brand into something people can’t stop talking about? Let’s build something unforgettable.