Services

We will serve as your in house marketing and branding experts, overseeing all marketing efforts to bring your brand to life. 

We keep the fractional engagements to a minimal, leaving you with top notch service and allowing us to pull from many resources.

We will work in phases throughout our partnership to bring your goals to fruition cohesively. Projects will be managed with effectively communicated timelines and updates when necessary.

Branding

From a sketch to holding your product in your hand. Full commercialization.

  • Start with an initial comprehensive brand alignment with the primary stakeholders and current contributors of the brand. Aspirations for the brand, the competitive landscape, target demographics. Finalize voice and personality to build brand essence before visual look.

    Final takeaway is a brand key.

  • L&P will present naming concepts and a consensus will be reached by primary stakeholders.

  • The logo and packaging process with L&P’s internal team is typically done in tandem as your product will always be branded. The final product is a brand guideline and a product ready for market.

Customer Experience

Holistic process from where to sell, to what the unboxing experience is like, to in-person activations.

  • DTC website design and development on Shopify or Squarespace, oversee Amazon build and launch, and creation of sample boxes for potential retail partners to introduce the product.

  • Create an unforgettable unboxing experience that awaits after someone orders cold brew online. This ensures customer retention and user generated content shared on social media, building brand awareness.

  • Build brand awareness by creating a die hard community of lovers of you product. Through live pop-ups, tastings and sponsored events, leaving us with brand loyalty, consumer reviews, and creating FOMO through social media sharing.

Strategy

Planned campaigns for growth.

  • Quarterly defined overarching goals. Outline of all efforts for quarterly campaigns tied to quarter goals, that then branch to monthly individual campaigns, and weekly and daily tactics.

  • Create automated flows as well as weekly campaigns tying into the overarching goals. Design, voice and send from Klayvio.

  • Weekly Social Media Posts for IG, FB, TikTok. After all quarterly campaigns are established and agreed upon, create weekly content for social media to grow following.

  • Oversee influencer collaborations to create UGC content used to entice new to brand customers to purchase and try cold brew. Oversee agency to test and optimize to create Super Ad, with high performing CPC.

Visual Appeal

Creating a feast for the eyes with photography & videography and walking billboards with lifestyle products.

  • Quarterly Photo and Video Shoots - to aid in each campaign and give content to be used on social media, website, blog, paids ads, any printed materials.

  • Expand the love for the brand beyond the product, by creating brand loyalty and walking billboards with lifestyle merchandising. Freebies and giveaways as well as selling drinkware, hats, totes, t-shirts, hoodies, etc.