Ben and Pat’s Sauce Co
When Ben & Pat came to me, they had a fresh product but no modern brand presence. They needed a full rebrand, packaging refresh, and an optimized e-commerce experience to bring their small-batch sauces to a wider audience. My goal? Honor the brand’s roots while giving it the tools to scale.
What I Did:
Developed a fresh brand identity: Led creative direction for a full rebrand, modernizing the logo, packaging, illustrations, and visual storytelling while staying true to the company’s fun nature.
Built and optimized their e-commerce store: Designed and launched a Shopify site that streamlined the purchasing experience, creating a simultaneously beautiful and more efficient user experience.
Directed lifestyle photography & content strategy: Created mouthwatering product imagery and content designed to increase engagement across digital platforms.
