KEY Sparkling Water
As the visionary force and cofounder of KEY Sparkling Water, I led the development of this sparkling water brand from ideation to delivering refreshing cans into the hands of our vibrant community.
Brand Creation
Crafted a captivating logo and brand identity that resonated with our target audience.
Designed appealing can and carton packaging for a standout shelf presence.
E-commerce Expertise
Conceptualized and built a seamless Shopify store, optimizing the digital shopping experience.
Managed all aspects of the online presence, from digital advertising to creating a compelling social media aesthetic.
Innovative Marketing
Executed a dynamic marketing strategy, infusing humor and personality, exemplified by the "mocktail mommy" persona.
Engaged the audience through weekly TikTok content, resulting in over 1 million unpaid views.
Orchestrated captivating giveaways and collaborations to foster a sense of community.
Event Activation
Designed, managed, and ran pop-ups, providing in-person sampling experiences to build a local following.
Lifestyle Merchandising
Sourced and designed lifestyle merchandise, creating a desirable brand image for direct-to-consumer (DTC) sales, giveaways, and influencer packages.
Digital Advertising
Oversaw, designed, and implemented digital advertising campaigns on Meta, maximizing our online visibility.