Johnny Cupcakes
In my role as the Director of Sales & Pop-Up Shops at Johnny Cupcakes, I spearheaded the creation and growth of a dynamic division, leaving a lasting impact on the brand's success
Strategic Division Creation
Established a new division from inception, focusing on monthly pop-ups across 20 cities nationwide, contributing significantly to Johnny Cupcakes' revenue with gross earnings exceeding $400K.
Team Leadership
Led a team of 45 professionals, overseeing sales, promotion, and the independent operation of the pop-up business unit.
“I had the chance to work with Kyle for two years, as she led the Johnny Cupcakes Cake Dealer program Kyle's energy, empathy, and creativity were on full display. As the leader of the CD program, she not only made the whole group feel welcomed, but also challenged us all to deliver impactful pop-ups. I always felt supported and heard, and that speaks to Kyle's aura. She led phenomenal team calls and what I'll remember most about working with Kyle was the 'Cake Dealer Con' she organized and hosted in Boston for our whole team. We collaborated on ideas, celebrated wins, and planned ahead for even more successful pop-ups and brand activations. Kyle made all of this possible.”
— Matt Smith - Chicago Cake Dealer
National Presence and Representation
Traveled extensively across the country for monthly pop-ups, representing Johnny Cupcakes at national conferences and events.
Collaborations & Large Scale Activations
Created and executed activations for collaborations with renowned brands like NutterButter & 7/11, AdobeMAX, DCON, True Value, and more.
